All about our pawsome ingredients

At IT'S THE DOG'S, we believe that our furry friends deserve the same level of care and quality in their diets as we do in ours. When we set out to create our premium peanut butter ball snacks, we were guided by a simple yet profound principle: dogs deserve treats that are not only delicious but also crafted with ingredients that actively benefit their health.

Every ingredient in our treats has been carefully selected, with a focus on natural, nutrient-dense, and dog-friendly components. Here’s a closer look at the wholesome goodness that goes into every bite:

Our Star Ingredients and Why They Matter

1. Peanut Butter (without Xylitol and without Added Sugar)
   We use only the purest peanut butter, free from harmful xylitol and added sugar. Packed with protein and healthy fats, it provides an excellent energy boost, supports muscle health, and satisfies dogs’ love for a tasty, nutty treat.

2. Chicory Fibre
   A natural prebiotic, chicory fibre encourages healthy gut bacteria, aids digestion, and boosts nutrient absorption. It ensures your dog’s digestive system stays happy and balanced.

3. Tapioca Fibre
   This hypoallergenic, gluten-free ingredient is gentle on sensitive stomachs. It’s a prebiotic that supports gut health while offering a reliable source of energy for active pups.

4. Chia Seeds
   Tiny but mighty, chia seeds are brimming with omega-3 fatty acids, fibre, and protein. They support shiny coats, healthy skin, and good digestion, while also helping with hydration.

5. Toasted Pumpkin Seed Protein Powder
   For a superior protein source, we chose toasted pumpkin seed protein powder from a proud Austrian family business with over six generations of expertise. This hypoallergenic and easily digestible protein supports muscle health and enhances the nutritional value of our treats.

6. Sunflower Seeds
   These little seeds are rich in healthy fats, vitamin E, and antioxidants, promoting a vibrant coat, healthy skin, and overall vitality.

7. Flax Seeds
   Flax seeds deliver omega-3 fatty acids and fibre, which improve skin and coat health, aid digestion, and offer anti-inflammatory benefits.

8. Coconut Cream
   A natural source of healthy fats, coconut cream is easily digestible and promotes nutrient absorption. It’s a key ingredient for keeping coats shiny and skin healthy.

9. Citrus Fibre
   Included in small amounts, citrus fibre provides dietary fibre, supports digestion, and offers natural antioxidants. It also acts as a natural binding agent for our treats.

10. Apple Paste
    Adding a touch of natural sweetness, apple paste is rich in fibre and vitamins, supporting healthy digestion and providing a flavour dogs love.

Why We’re Different

We didn’t take shortcuts when designing our recipes. Instead, we prioritised premium, human-grade ingredients that are nutritionally beneficial and dog-safe. Every batch is crafted with love and the guidance of veterinarians, ensuring your pet’s health and happiness.

Whether it’s the omega-rich seeds for shiny coats, prebiotic fibres for happy tummies, or protein-packed ingredients for strong muscles, every bite of IT'S THE DOG'S treats is designed to nourish and delight.