Why High-Value Treats Are a Big Deal for Therapy Dogs

Inspired by the School Therapy Dog of the Year Awards

At ITS THE DOGS, we’ve always known that dogs deserve the very best. But after sponsoring the School Therapy Dog of the Year Awards at the House of Commons (yes, ten dogs in Parliament – history made, tails wagging!), we came away even more convinced that rewarding therapy dogs with nutritious, high-value treats isn’t just a nice gesture – it’s essential.

Therapy Dogs Are Quiet Heroes

Across the UK, therapy dogs are helping schoolchildren in extraordinary ways. They sit beside anxious readers, comfort pupils navigating big emotions, support those with additional needs, and quietly help build confidence, trust, and emotional resilience.

They’re not just there for cuddles – they’re working. And like any good colleague, they deserve recognition, encouragement and care.

Why High-Value Treats Matter

Therapy dogs often work in sensitive, emotionally demanding environments, and the rewards they’re given must match the effort they give. That’s where high-value treats come in.

Here’s why they’re so effective:

• They motivate and reward without overwhelming. Therapy dogs respond best to positive reinforcement. A delicious, protein-rich, grain-free treat provides immediate, tangible feedback that helps reinforce the calm, steady behaviours these dogs are trained for.

• They support physical wellbeing. The best treats aren’t just tasty, they’re nutritious too. At ITS THE DOGS, our recipes are packed with prebiotic fibre, chia seeds, toasted pumpkin seed protein, and human-grade ingredients that fuel a therapy dog’s mind and body.

• They show love and appreciation. Dogs pick up on energy. Offering a wholesome, delicious treat is a simple but powerful way to say: “We see you, we appreciate you, and you’ve done a great job.”

Celebrating the Dogs Who Give So Much

During the awards, we heard 12 incredible stories from schools around the country about how their dogs were changing lives – helping children regulate emotions, overcome fear, and simply feel safe. What moved us just as much was seeing how much care the schools gave back to their dogs. Rest breaks, enrichment time, gentle handling, and yes – well-earned, tasty rewards.

It’s a true partnership, built on love, trust and respect.

Our Treats Are Made for Dogs Who Deserve More

At ITS THE DOGS, we’re proud to support the dogs who support us. Whether it’s a school therapy dog, a working dog, or your four-legged family member who simply makes life better, we believe every good dog deserves a treat that’s as special as they are.

So here’s to the therapy dogs – and the people who care for them. We see you. We celebrate you. And we’ll always make sure the treat jar is full.